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  • Writer's pictureJaclyn T. Badeau

Goal Setting – Be Specific and Measurable

Here’s something to think about it…

As we’ve learned, creating and writing down SMART goals increases the likelihood of success. So how do we make goals “SMART” – let’s start off with the first 2 letters of the acronym below:

  • Specific: Goals should be clear and well-defined. They should answer the questions: What exactly do you want to achieve? Why is it important? How will you accomplish it?

    • ExampleNot Specific - “Develop better communication skills.”

    • ExampleSpecific – “Attend a communication workshop by the end of the month and apply at least three specific communication techniques in client interactions, as observed by positive feedback and improved client relationships.”

  • Measurable: Goals should be quantifiable and have specific metrics or indicators that allow you to track progress and determine if the goal has been achieved.

    • ExampleNot Measurable - “Implement a targeted email marketing campaign, leading to lead generations."

    • ExampleMeasurable – “Implement a targeted email marketing campaign, leading to a 25% increase in lead generation and a 20% rise in conversion rates within the next four months, with monthly progress assessments to track performance."


So, my question to you:


  • How do you plan to rewrite your goal(s) to include the specific and measurable components?


Are you ready to dig into emotional intelligence, employee engagement, and leadership? I am a People Success Strategist who uncomplicates leading humans so that we can inspire confidence back into your team. By tapping into their authentic human leadership potential, we create space for innovation and growth.

We do this through designing and implementing a system that fosters and protects a strong culture where employees are heard and understood from leadership down. In doing so, individual team members can gain confidence to bravely introduce innovative ideas and grow the company.

If you are ready to get started, please reach out to chat: https://www.badeauconsulting.com/.

Watch Video Here (56 seconds): https://youtube.com/shorts/-jUKUufIx-E




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